Since its founding over a decade ago, Montreal’s Atelier New Regime – helmed by Creative Director Koku Awuye – has become a leader in exemplifying the potential in statement-making streetwear. The brand’s collections boast graphic-laden garments and accessories that explore concepts of identity and strength through considered and conscientious design. And this aspiration continues to grow; for example, the Fall 2020 line was its first to be produced in Portugal – which is renowned for maintaining a proud heritage of craft techniques.
Attention to detail is of utmost importance to Awuye, a graphic and web designer whose foray into fashion started with creating a selection of slogan t-shirts. He now oversees a globally-recognized brand with a boutique in one of Montreal’s busiest shopping districts. “It was a platform for self-expression,” he says of why he started with such apparel. “[The pieces] had messages that we thought were important to … Read the rest