What do you get when combine the mega-watt star power of Julia Roberts, the youthful creativity of Quebecois filmmaker Xavier Dolan and the legacy of Chopard timepieces? A positively joyful interpretation of the iconic Swiss luxury watch and jewellery house’s free-spirited ethos that feels like a balm for the soul during these uncertain times. Roberts and Dolan joined forces for Chopard’s new Happy Diamonds campaign and the joie de vivre is palpable as Roberts shimmies to the sounds of “Upside Down” by Paloma Faith. Yes, it could have something to do with Roberts’s famously radiant 24-carat smile.
Get a sneak peek of Roberts, looking fresh in a white puff-sleeve blouse and blue jeans, in the new campaign ahead of its launch.
“’Diamonds are happier when they are free,’ my mother said when she first saw the Happy Diamonds concept come to life in 1976,” Caroline Scheufele, co-president and artistic … Read the rest