“I’ve always been very vocal about how much I hate powder makeup,” says Linda Cantello, international makeup artist for Armani Beauty. “I’ve always felt that the skin always looks really good until you put powder on,” she laughs. “And then you look 20 years older and you have that mask-y effect.” Known for her ability to create looks that feature glowing, lit-from-within skin, she was skeptical when she was first introduced to Armani Beauty’s Luminous Silk Glow Fusion Powder. But thanks to a presentation from Armani’s lab team highlighting the product’s groundbreaking technology, Cantello was sold.
“They demonstrated how a traditional powder mixed with water got really clumpy, like mud,” she says. “But when Glow Fusion Powder was mixed with water, it became this beautiful smooth liquid.” The powder, which is essentially a dehydrated version of the brand’s bestselling Luminous Silk foundation, uses water memory technology, allowing it to blend … Read the rest