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I've Spent Years Playing Product Roulette, But These 17 Have Won Me Over

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go round.

If you’re not familiar with Emily DiDonato’s name, you’d probably recognize her face from the countless Maybelline ads she’s appeared in (she became the face of the brand when she was fresh out of high school) or her modeling for Victoria’s Secret and countless other designers. She’s only 30 and has already had an impressive career that has given her opportunities to collaborate with some of the best makeup artists and hairstylists in the industry. “I’ve been on set for thousands of photoshoots, have tried so many products, and picked up so many tips and tricks along the way,” says … Read the rest

We Tested a Bunch of Hair Products Last Month–These 8 Gave Us the Best Results

A good hair day gives me the same feeling I get when a Corgi passes me on my walk, or after a hard workout, or even a spoonful of peanut butter. A really good hair day makes me feel warm and fuzzy, ridiculously happy, and carefree. You know what else it makes me feel? Like I’m a confident 30-something with her life together, and that, my friends, is no easy feat.

It’s hard to come across clean and effective products that cater to all hair types and make you (and your locks) feel as if you just left the salon. Briogeo, which recently launched at Ulta Beauty, claims to be and do all of the above (plus every product is free of sulfates, silicones, phthalates, parabens, DEA, and artificial dyes, which is just an added bonus). The beauty editor in me needed to find out the truth, so I enlisted … Read the rest

Affordable Lingerie Brands That Still Feel High-End

We get it—it’s a little painful to fork over large sums of money on undergarments and the like that rarely see the light of day. Equally painful is wasting your hard-earned cash on lingerie that lives up to the old “you get what you pay for” adage. That’s why we made it our mission to share with you the brands that do affordable lingerie the best, from fast fashion (think Topshop) to niche labels (think Baserange).

Our advice when shopping for affordable underwear, bras, slips, and sleepwear? Stick to muted or classic hues (they look more expensive than bright colors) and avoid embellishments and prints when you’re going for a high-end look. You’ll be surprised how much of a difference it makes. Keep scrolling to check out the brands we recommend and shop our picks from each.

Aerie launched their intimates line to ensure girls had the basics they needed … Read the rest

I'm Calling It—These Will Be the Biggest Bikini Trends of 2021

Summer is finally right around the corner, despite how far it may feel to you right now. Before you know it, everyone will be wanting to head to the beach, layout, or at least post a lot of swimsuit photos from their homes and I am here to make sure you are fully up to speed on which bikinis you should buy should you choose to follow suit. Already, we have seen an influx of stunning new swimwear trends bubbling this spring which means by the time summer rolls around, the 8 bikini trends ahead will be straight poppin’. 

Ahead, go on to read up on and shop the bikini trends you’re about to see everywhere this summer from the one color that really matters to the kitschy new details you need to try. Featuring brands you know and shopping options that will overwhelm you (in a good way) you’re … Read the rest

10 Things French Girls Always Wear With Red Dresses

It’s no secret that we here at Who What Wear are obsessed with French style—French women make everything look effortlessly chic. They never look like they’re trying too hard, accessorize just the right amount, and somehow always have that enviable “I woke up like this” thing going on. So needless to say, I turn to French girls for inspiration when thinking about spring outfit ideas. 

A red dress is as classic as it gets for spring, as it’s the ideal pop of color you’re craving once the weather starts to shift and flowers are blooming around you. Most of us have at least one red dress in our closet, so I figured it’s worth taking a look at how French women style theirs to inspire some new outfit combos with a piece we may already own. From sneakers to sun hats to shoulder bags, French girls pair a few key … Read the rest

My Friends Trust Me for Style Advice—I'm Into These 34 Chic Items Now

As a fashion editor, I’ve found that my friends routinely use me as a trusted source for sartorial guidance. Basically, I’m often one of the first people they text when they’re on the fence about a particular item or want help identifying the latest trend to try.

One of my very good friends recently asked me for advice on some of the best oversize blazers because she wanted to add some relaxed tailoring into her wardrobe. I sent over three options (including this $75 Nordstrom pick). I also sent her a few other spring items I’m loving that I knew she’d be into. I thought you might be interested in some of said pieces, so I’m sharing the items below (the first four on the list). I also scrolled through some of my favorite sites to uncover a smattering of other chic items that piqued my interest.

With all that … Read the rest

Here's a Secret: Every Fashion Girl Wears These 10 Things to Look Cool

Do you ever look at some of the girls that pop up on your Instagram feed and think to yourself, How is it that they always look so good? It’s literally my job to write about fashion and even I find myself in a state of envy over their polished and stylish ensembles on the regular. Hundreds of aspirational saved images later, I started to realize that there is a formula to their dressing success and it has everything to do with the 10 items below. 

When wanting to get an instant style reboot, we tend to run straight towards all the shiny new trends, but in reality, that’s not what is setting these cool girls apart from the crowd—it’s their integration of elevated basics that make any outfit of their choosing look instantly better. Luckily, I found the secret to their aesthetically pleasing style and have broken it … Read the rest

37 Wardrobe Staples You Won't Regret Buying From Shopbop's Massive Spring Sale

Shop the look: Alice + Olivia Dunn Vegan Leather Blazer ($440); Agolde Crisscross Jeans ($188)

Okay, Shopbop—we see you. Yep, the mega-retailer just kicked off one of its big sale events of the season: The Style Event. Now through April 16, you can save up to 25% off with code STYLE. Specifically, you can get 15% off orders of $200+, 20% off orders of $500+, and 25% off orders of $800+. 

While there are pages and pages of fresh merch to go through, we thought we’d sort through some of it for you here with an edit of wardrobe staples you may want to consider buying during the sale. We’re talking about versatile items like A+ jeans, chic shoe picks, quality basics, and more. 

With all that in mind, keep scrolling for a list of items you might not regret buying. You could add a few of the items coming … Read the rest

I Haven't Worn a Bra in Years—Here's What I Wear Instead

When I turned 13 (and finally started to go through puberty), all I wanted was to start wearing a bra. By the time I was 14, all I wanted was to stop wearing a bra. I had quickly learned what most of us already know—that bras are typically uncomfortable, rigid, and cut into your under-boob area. The most relieving part of my day was when I finally got home and could peel off my bra. So I soon decided to stop wearing bras altogether.

That brought challenges, however, as I wasn’t yet entirely comfortable with the idea of going braless. So I decided to dip my toes in the water by rotating through several bra alternatives—all of which were certainly more comfortable than my go-to underwire bra. If you, too, want to forgo bras without totally abandoning the support and shape they offer, keep scrolling to find some excellent … Read the rest

11 Iconic 2000s Hairstyles That Could Still Fly in 2021

The 2000s are back, baby. As you may recall, it was an era defined by low-rise pants, fuzzy pink everything, and AOL instant messenger. (Do you remember your first screen name or are you normal?) Some of the most iconic and still-talked-about fashion moments of all time happened during this period and we’re still feeling the reverb to this day. Another area of excellence from the 2000s that still informs our lives? The hairstyles.

From chunky highlights to braided antennas and, of course, spiky buns galore, the go-to hairstyles from this time were truly something special. And the queens of the cool girls like Hilary Duff, Raven-Symoné, the Olsen twins, and Jennifer Lopez (yes, she’s been killing it for decades!) were serving up daily inspiration for executing all the crimps, curls, and colors.

If you’re feeling nostalgic, keep scrolling for 11 2000s hairstyles we would low-key wear today, along with … Read the rest