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It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume — founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, James tells FASHION, the Pledge calls on major retailers to commit at least 15 percent of their shelf space to Black-owned businesses. In the intervening months, brands like Sephora, Gap Inc. and Moda Operandi, not to mention Canadian mega-brand Indigo, have all taken the Pledge.

 

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After working with Gap on their commitment to the Pledge, the New York-based multi-hyphenate appeared in the brand’s new Spring 2021 “Generation Good” campaign, described in a press release from the iconic American brand … Read the rest

Chrissy Teigen and Kris Jenner want to help keep your home clean.

The cookbook author and Kardashian-Jenner matriarch have teamed up for a new line of plant-powered cleaning and self-care products called Safely, People revealed yesterday. Starting at $6 USD, the collection includes a range of gentle products like glass cleaner, hand sanitizer, hand soap and a universal cleaner, all scented with natural aromatherapy oils. According to the brand’s Instagram, the minimalist green and white containers are meant to be reused thanks to refill kits that will also be available.

For many young female-identifying shoppers, the experience of buying a first bra is daunting. Not only is it an unfamiliar product category to explore, but the messaging around such items — either hyper-sexualized à la Victoria’s Secret, or woefully juvenile — can be a turn-off to anyone who already feels caught between the identities of adolescent and adult.

Two recent Western University grads, Chloe Beaudoin and Jessica Miao, had their own struggles as tweens while trying to find undergarments that were relevant to both their needs and tastes, and more recently, Jessica’s sister was also finding it difficult to seek out a bra that spoke to her. And it prompted them to launch Apricotton, a forward-thinking brand that puts the wants of its young customers first.

“We were discussing it one day [and realized] there hadn’t been any innovation in the bra industry in decades,” recalls Beaudoin of the ideation … Read the rest

This article was originally published in June 2019. 

Do you ever rest your head at night, toss back and forth under the covers, and think: “I have been going to bed every single night since the day I was born. Why is falling asleep still so hard?” At those moments, when counting sheep just won’t cut it, you might consider handing over all the cash in your wallet in exchange for a peaceful snooze. A full night’s rest is one of the pleasures in life that money can’t necessarily buy — though the pursuit of it has the potential to set you back thousands.

Bedtime has become a multi-billion dollar industry. As social media pushes us to achieve ultimate self-care — and as the world around us becomes increasingly chaotic — we’ve retreated to cozy, safe spaces. We surround our beds with lavish candles, Egyptian sheets, REM tracking devices, white-noise … Read the rest

With Earth Month on its way, there are several mindfully made collections to know right now including a new collaboration between sustainability-focused jewellery designer Sandy Leong and Gemfields. Read on to get the goods on what’s new in the world of fashion.

Sandy Leong and Gemfields introduce the Sol collection

With nearly ten years behind her as a sustainability-focused jewellery designer, Sandy Leong chose to collaborate with gemstone supplier Gemfields on an offering of pieces that are made with “responsibly sourced emeralds, 18 karat recycled gold and conflict-free diamonds,” as noted in a press release. Running the gamut in featuring everything from petite diamond pavé earrings to extravagant cuffs, 10 percent of sales of the Sol collection will go towards benefitting children and education-focused initiatives via the Gemfields Foundation. The assortment goes on sale on World Water Day — Monday, March 22 — in an effort … Read the rest