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Aurora James On the 15 Percent Pledge, Almost One Year Later

It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume — founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, James tells FASHION, the Pledge calls on major retailers to commit at least 15 percent of their shelf space to Black-owned businesses. In the intervening months, brands like Sephora, Gap Inc. and Moda Operandi, not to mention Canadian mega-brand Indigo, have all taken the Pledge.

 

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After working with Gap on their commitment to the Pledge, the New York-based multi-hyphenate appeared in the brand’s new Spring 2021 “Generation Good” campaign, described in a press release from the iconic American brand … Read the rest

This $27 Serum Has Officially Replaced My Spendy Favorites

Being an editor in the beauty world for over eight years has meant skincare plays a big role in my life. Over the last year of hardly seeing anyone or doing anything, it essentially became my best friend and fourth roommate. (If I’m including my dog, which obviously I am.) My relatively low-key five-to-six-step routine graduated to 10 to 11 steps. I’ve tried weird masks and tools and regularly swap my eye creams and serums just because I can. Waking up has become exhilarating: Am I going to be looking at a red and blotchy complexion or something more glowy and bright? The suspense and excitement of it all keep me going… and trying a lot of products.

One of my more recent ventures includes the new Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum ($25). I’ve been using it for about two weeks, morning and … Read the rest

Chrissy Teigen Has a Surprising New Business Venture—and Partner

Chrissy Teigen and Kris Jenner want to help keep your home clean.

The cookbook author and Kardashian-Jenner matriarch have teamed up for a new line of plant-powered cleaning and self-care products called Safely, People revealed yesterday. Starting at $6 USD, the collection includes a range of gentle products like glass cleaner, hand sanitizer, hand soap and a universal cleaner, all scented with natural aromatherapy oils. According to the brand’s Instagram, the minimalist green and white containers are meant to be reused thanks to refill kits that will also be available.

According to People, Teigen and Jenner have partnered with Emma Grede, the co-founder of KhloĂ© Kardashian’s fashion line Good American, to launch the line.

 

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To announce their new project, the duo released a hilarious Insta video. “I want my own product line because, honestly, everyone

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7 Sustainable Swimsuits You Can Feel Good About (And the Brands That Make Them)

Lately, I’ve been thinking hard about the impact of my clothing choices. Sure, I still love anything with great design and an affordable price-point, but if the designs on the market today taught me anything, it’s that I don’t have to compromise on style to buy items that are also a little bit gentler on the environment. More and more it feels like other consumers are thinking the same, and every day it seems like a new crop of sustainably focused brands pop up with a number of them focused on eco-friendly swimwear.  

Since we can practically taste summer at this point (trust us, it’s close!), I’ve been searching for the perfect classic one-piece along with more trend-forward bikinis that I can wear all season long– and you can believe that sustainability ranks as a top priority. In my search for the best swimwear, I’ve also come across 7 wonderful … Read the rest

Apricotton Founders Talk Taking the Trouble Out of the Tween Bra Shopping Experience

For many young female-identifying shoppers, the experience of buying a first bra is daunting. Not only is it an unfamiliar product category to explore, but the messaging around such items — either hyper-sexualized à la Victoria’s Secret, or woefully juvenile — can be a turn-off to anyone who already feels caught between the identities of adolescent and adult.

Two recent Western University grads, Chloe Beaudoin and Jessica Miao, had their own struggles as tweens while trying to find undergarments that were relevant to both their needs and tastes, and more recently, Jessica’s sister was also finding it difficult to seek out a bra that spoke to her. And it prompted them to launch Apricotton, a forward-thinking brand that puts the wants of its young customers first.

“We were discussing it one day [and realized] there hadn’t been any innovation in the bra industry in decades,” recalls Beaudoin of the ideation … Read the rest

This Underwear Trend Is Quickly Dying

Hey, don’t roll your eyes just yet—underwear goes through trend cycles just like the rest of the ready-to-wear world, and we have a lingerie expert here to prove it. I don’t know about you, but lingerie fascinates me, as it’s an article of clothing basically everyone wears but never really talks about. It’s not necessarily taboo, but since it’s rarely seen, it goes undiscussed. If you’re someone who takes great pride and joy in your negligee drawer, this is quite disappointing.

Clearly, we’re about to talk in great detail about summer lingerie trends—summer underwear trends to be specific. We reached out to an expert on the matter to give us the 411 on which underwear styles are on the rise, and more importantly, which are quickly dying. Read on as Sandra Rose, VP of merchandising and brand at Journelle (one of the best lingerie destinations, if you ask me), spills … Read the rest

Can You Buy Your Way to Better Sleep?

This article was originally published in June 2019. 

Do you ever rest your head at night, toss back and forth under the covers, and think: “I have been going to bed every single night since the day I was born. Why is falling asleep still so hard?” At those moments, when counting sheep just won’t cut it, you might consider handing over all the cash in your wallet in exchange for a peaceful snooze. A full night’s rest is one of the pleasures in life that money can’t necessarily buy — though the pursuit of it has the potential to set you back thousands.

Bedtime has become a multi-billion dollar industry. As social media pushes us to achieve ultimate self-care — and as the world around us becomes increasingly chaotic — we’ve retreated to cozy, safe spaces. We surround our beds with lavish candles, Egyptian sheets, REM tracking devices, white-noise … Read the rest

Why I'm a Big Fan of Botox (Plus 15 Skin Products I Love, Too)

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go round.

Like it or not, Teni Panosian—beauty influencer, YouTuber, and founder of Monday Born—thinks we’re finally in a place where we don’t need to whisper about Botox anymore. “When used conservatively, it’s one of the best treatments to keep deep lines from forming in your skin. It doesn’t change your face, it helps preserve your skin’s form,” says Panosian, who has been getting it since she was 28. The 36-year-old multi-hyphenate doesn’t just rely on fancy treatments, though; she’s been a skincare and makeup fan for much of her life, often spending hours at her local Sephora reading product labels and … Read the rest

Sandy Leong Collaborates with Gemfields + Other Fashion News To Know This Week

With Earth Month on its way, there are several mindfully made collections to know right now including a new collaboration between sustainability-focused jewellery designer Sandy Leong and Gemfields. Read on to get the goods on what’s new in the world of fashion.

Sandy Leong and Gemfields introduce the Sol collection

Photography courtesy of Gemfields

With nearly ten years behind her as a sustainability-focused jewellery designer, Sandy Leong chose to collaborate with gemstone supplier Gemfields on an offering of pieces that are made with “responsibly sourced emeralds, 18 karat recycled gold and conflict-free diamonds,” as noted in a press release. Running the gamut in featuring everything from petite diamond pavĂ© earrings to extravagant cuffs, 10 percent of sales of the Sol collection will go towards benefitting children and education-focused initiatives via the Gemfields Foundation. The assortment goes on sale on World Water Day — Monday, March 22 — in an effort … Read the rest

I’m A Sneakerhead and These 31 Sneakers Make Every Outfit Feel Fresh

I’ve always been thoroughly into sneakers, but it wasn’t until I tallied up my online shopping purchases of 2021 (so far) that I felt the term sneakerhead adequately applied: since the beginning of January, six new pairs have made their way into my collection, and my thirst for them hasn’t stopped yet. I’d usually be going hard on the sandals front this close to spring, but the newest sneaker releases have tempted me too much to look elsewhere. My work from home uniform consists of some type of joggers or denim jeans, so a flashy sneaker feels like the perfect compliment.  The sneaker section is the first place I visit whenever I’m scanning my favorite online shops like SSENSE and Net-a-Porter, so you already know I’m well versed on which styles are worth investing in. It’s a vast market, so I’ve broken it down by trends and styles. Looking for
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