In the first few months of 2019, representatives from Riot Games and Louis Vuitton were introduced to one another, and they started to talk about esports. A sense of curiosity flourished, and over time, conversations snowballed into a landmark collaboration. As well as physical and digital Louis Vuitton clothing capsules, the atelier created a branded travel case for the “League of Legends” Summoner’s Cup, the $2.2 million prize for the most-watched esports tournament on the planet, Worlds. The branded trophy was put on display at the Eiffel Tower in Paris.
From the outside, the two may have seemed strange bedfellows: a legendary French fashion house and a game developer. And it’d be hard to argue that the audience is strictly the same. Anyone can play “League of Legends.” Very few can afford Louis Vuitton.
But games have long been interested in fashion. And now that gaming has cemented its