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This Classic Eye Shadow Hue Suits Every Eye Color—Here's Proof

For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn’t heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.

After studying the tidal wave of purple makeup moments on IG, we’ve had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam. 

Not sold yet? Not to worry. We’ve pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or … Read the rest

The Loincloth Bikini Trend I'm Terrified of Is Taking Over

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I’m not sure how to categorize except as “loincloth-esque.” Ruched or smocked, this body-baring swimsuit bottom style seems to be the bikini of summer for a certain subset of trendsetters. While I know it’s a very specific look (one I’m still trying to decide if I can actually pull off), there’s something weirdly intriguing about it.

Chalk it up to the ultra-high vintage-style rise or the fact that these suits redefine the idea of barely there tan lines, but I’m toying with the idea of trying one out. After careful consideration, I think the key is pairing your suit of choice with basics: denim cutoffs, a T-shirt, and basic sandals because in this suit, there’s no need for any other statement clothes.

Since I know it’s a bit of an … Read the rest

17 Swimsuits With Rave Reviews on Amazon (Plus 8 That Are Just Pretty)

Do you ever find yourself 15 pages deep into an Amazon search, reading product reviews with such intensity that you feel like you know the people writing them? Because I sure have. It wouldn’t be the first time I’ve gone into a rabbit hole of reviews on Amazon, and let’s face it, it won’t be the last. Haters will say it’s a waste of time, but to them, I simply show off my well-curated shopping cart, which is now full of prospective purchases that feel satisfying because of how well-researched they are.

Well, on a recent such virtual shopping trip, I focused my attention on swimsuits. And boy, do I have some excellent finds to share with you here. Swimsuit season is almost here, and even if it means I’ll be sporting mine in my backyard, I’m still just as excited to add a few new styles to my wardrobe. … Read the rest

I Tried Everything From Kim Kardashian's Sold-Out Skims Line–Here's My Review

By now, you and the rest of the world are probably up to date with the newest venture from Kim Kardashian. Skims—a loungewear-meets-intimates-meets-shapewear brand—launched almost two years and has already secured retail space at big-name retailers like Nordstrom, Net-a-Porter, and Ssense. Of course, as with almost anything Kardashian does, Skims launched with much fanfare and press, but I’ll admit I was a bit skeptical. Celebrity-founded or celebrity-endorsed clothing lines come a dime a dozen, and as a fashion editor, your eye becomes even more discerning. But unlike the trove of those celeb brands, I kept hearing from my peers that Skims is actually good. To be even more precise, my friends called it a game-changer. While shapewear and seamless intimates have always been a thing, until Skims, they haven’t been as accessible in such a diverse range of flesh-tone colors and sizes at a relatively affordable price point. Most of
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These 33 Affordable Beauty Products are Going Absolutely Viral on Amazon

The vast world of beauty products can be overwhelming Whether you seek advice from experts on Instagram, influencers on Tik-Tok, or even our own expert editors, determining what products are actually worth your time—and investment—can be daunting. 

Fortunately, instead of cobbling together a spreadsheet with finds from the For You page on Tik-Tok or filling up your cart through Instagram’s shopping feature, someone, or rather something, has done the heavy lifting for us. That’s right, Amazon has aggregated the most viral, top-selling products into a single handy “Internet Famous” landing page that is easy to filter by category and price, and most importantly, add to your cart so you can experience these buzzworthy products for yourself.   

With that in mind, we sifted through the four pages of viral products to unearth 33 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how … Read the rest

Shopbop Just Launched a Major Summer Sale—These Items Are Worth Your Attention

Shopbop is back with another legit sale. Introducing the “Hello Summer” Sale. To kick off the season, Shopbop and East Dane are offering an extra 25% off sale items with the code “HELLO” at checkout now through June 11. So basically, if you’ve been eyeing a special piece that’s been on sale, this might be the time to go for it. And if you are in fact interested in some shopping inspiration to help build out your wardrobe, I’m sharing an edit of the pieces that I think could be worth it.

The offering coming your way features a smattering of fresh finds that could really take your closet to the next level. There are elevated basics like tees and sleek jeans, sandals that are both chic and practical, and a smattering of gorgeous dresses. You’ll also uncover a few standout accessories that I really think will pique your interest.… Read the rest

Meet the Women Who Changed the News Cycle: Carly Zakin and Danielle Weisberg

Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

I will never forget the day I discovered TheSkimm in 2012; it was a breath of fresh air in an inundated news cycle. It offered a digestible delivery of news that was direct and, quite frankly, made sense. Thus, TheSkimm quickly became my—and many others’—go-to news source. 

On July 18, 2012, Carly Zakin and Danielle Weisberg released a newsletter to roughly 3500 email addresses, which would eventually become TheSkimm, a trusted source for news for a community of more than seven million Skimm’rs. Zakin and Read the rest

5 Minimalist Influencers Just Told Me What They Want to Wear This Summer

Recently, there’s been a lot of talk about dressing joyfully, and I’ve been very much on board with this sentiment. After over a year of pretty much being on lockdown and wearing joggers, it’s only natural that we’re gravitating towards bright pops of colors and fun patterns to remerge as social butterflies for dinners, brunches and the bar. But we shouldn’t overlook those basics that continue to make up the staple of our wardrobes—joy can be found under many guises. We know from our own intel at Who What Wear that the pieces that tend to sell the best are basics such as white tees, black dresses and vest tops, arguably the bread and butter of our summer wardrobes. 

I turned to five of my favorite people to follow on IG who are well known for their more pared-back wardrobes. Each one has their own distinct style, but the key … Read the rest

I Turned 41 This Month, so I Had a Thread Lift—Here's Why I Recommend It

First of all, let me speak to the elephant in the room. At age 41, I am still young with healthy skin (thanks to a stringent routine of cleansing, toning, treating, moisturizing, and sunscreening since age 14), and quite honestly, I feel better in my skin than I ever have. But there’s no denying the collagen depletion and bone loss that comes with age. Yes, that’s right! Apparently, bone mass peaks around ages 25–30 years and declines gradually thereafter in both men and women. Yay! 

This is why I started having fillers at around age 37 (you can read my previous articles where I wax lyrical about liquid facials and lip fillers). Now that I’m entering my 40s, I wanted to try something that didn’t just fill the depleted areas but actually helped my own body generate its own collagen over time. Enter: thread lifts. I first heard about Read the rest

I've Basically Become a Bikini Instagram Expert—These 6 Styles Photograph Best

Bikinis hold a special place in my heart. Swimwear was the very first market I was assigned to edit when I became a fashion editor, and now, after years of discovering the latest trends, meeting designers, and working on photo shoots, I’ve become quite the bikini expert. From retro maillots and barely there bikinis to swim skirts and the return of the low rise, I’ve seen and tried them all. Thus, my Instagram has become a true testament to my ongoing love affair with bikinis. 

We are inundated with bikini styles, colors, patterns, and fabrics to choose from (not a terrible situation), and it can be challenging to filter through and find the silhouettes that work best for you. Even though I have bins overflowing with every single bikini style you can imagine, I tend to remain loyal to the same six styles that are flattering and, of Read the rest