Stylish

The vast world of beauty products can be overwhelming. Whether you seek advice from experts on Instagram, influencers on TikTok, or even our own editors, determining what products are actually worth your time—and investment—can be daunting. 

Fortunately, instead of cobbling together a spreadsheet with finds from the For You page on TikTok or filling up your cart through Instagram’s shopping feature, someone, or rather something, has done the heavy lifting for you. That’s right—Amazon has aggregated the most viral, top-selling products into a single handy Internet Famous landing page that is easy to filter by category and price, which, most importantly, makes it even easier to add things to your cart so you can experience these buzzworthy products for yourself while stocking up on Prime Day tomorrow.

With that in mind, we sifted through the four pages of viral products to unearth 33 of the most affordable (and efficacious) beauty … Read the rest

My summer is looking a bit different this year: I don’t have any international getaways planned, all of my group trips are on hiatus, and now my patio has become my source of capturing that vacation feeling. As I sit on my outdoor chairs and sip on a homemade (and poorly mixed) cocktail, in my mind it’s an Aperol Spritz and I’m aboard a yacht along the pastel shores of the Amalfi Coast. It’s a bit of a stretch, and a long way from anywhere in Italy, but what’s been helping me at least transport there mentally, is wearing a chic designer bikini.

As much as I love a good bargain, even I succumb to the beauty of a designer swimsuit. From the luxurious-looking fabrics to the one-of-a-kind details, it’s really hard to pass up a fancy bikini when the design is right. Right now, I’ve been loving brands like … Read the rest

Swimsuit season is here, everyone, and there are so many stunning trends to know about that we honestly can’t stop talking about. From vibrant saturated shades and high-cut silhouettes to three-pieces swimsuits and the retro florals that have already taken over, there are so many cool swimwear trends to know about for summer 2021. If you’re ready to try them out, now is the time to add them to your cart. The best news? Y’all asked for under $100 pieces, so I hunted down some cheap swimsuits that tap into all of the biggest summer trends at an affordable price point.

While these swimsuits are very wallet-friendly, they also read as much more expensive than their price tags and will have you primed for a fashion-girl summer. With prices these great, I have a feeling these will be out of stock in no time, so would recommend adding them to … Read the rest

It doesn’t take a PhD in psychology to understand why fashion and identity are so intrinsically linked. When we can’t control how others perceive us—a basic fact of life—what we wear, how we do our hair and makeup, and generally how we present ourselves to the world are the elements we can control, and we think there’s a lot of solace in that. It’s no coincidence that style is the lens in which many, including the LGBTQ+ community, are first able to explore and express their identity.

So in honor of that exploration, we sat down with five queer creatives whose résumés span everything from fashion design to artistic creation to just generally being fabulous on platforms like TikTok. Ahead, hear from them about their personal style journeys, get inspired by their aesthetics, and see what the stellar fashion buys they’re enjoying shopping for right now. Although we’re celebrating Pride … Read the rest

Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Whether you know her as a celebrity fitness trainer or a beloved talk-show host, there’s no denying that Amanda Kloots is an incredibly talented multi-hyphenate. She is the founder and creator of her global fitness brand AK! Fitness, where she teaches her signature method using jump ropes and dance choreography mixed with cross-training, all while maintaining her infectious smile. A renowned fitness method, AK! Fitness has garnered the attention of several notable celebrities such as Zendaya and Kate Walsh. Kloots also launched the apparel … Read the rest

And just like that, wedding season is upon us again. After what seems like ages, our inboxes are suddenly being flooded with wedding invites and I don’t know about you, but it definitely feels as though there are more weddings and wedding-related events this year than in previous years. As we’re all re-emerging into the world again, wedding guest attire is something we could all afford to brush up on right now. Let’s be honest, it’s never been simple to put together the perfect ensemble since there are so many factors to consider like the time of day, venue, dress code, and so many more details.

To shed light on one aspect—which colors to wear to a wedding—we’re deferring to the experts. Today, we’re tapping Micaela Erlanger, celebrity stylist, bridal fashion expert, and a regular Who What Wear contributing voice to let us in on the do’s and don’ts when … Read the rest

For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn’t heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.

After studying the tidal wave of purple makeup moments on IG, we’ve had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam. 

Not sold yet? Not to worry. We’ve pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or … Read the rest

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I’m not sure how to categorize except as “loincloth-esque.” Ruched or smocked, this body-baring swimsuit bottom style seems to be the bikini of summer for a certain subset of trendsetters. While I know it’s a very specific look (one I’m still trying to decide if I can actually pull off), there’s something weirdly intriguing about it.

Chalk it up to the ultra-high vintage-style rise or the fact that these suits redefine the idea of barely there tan lines, but I’m toying with the idea of trying one out. After careful consideration, I think the key is pairing your suit of choice with basics: denim cutoffs, a T-shirt, and basic sandals because in this suit, there’s no need for any other statement clothes.

Since I know it’s a bit of an … Read the rest

Do you ever find yourself 15 pages deep into an Amazon search, reading product reviews with such intensity that you feel like you know the people writing them? Because I sure have. It wouldn’t be the first time I’ve gone into a rabbit hole of reviews on Amazon, and let’s face it, it won’t be the last. Haters will say it’s a waste of time, but to them, I simply show off my well-curated shopping cart, which is now full of prospective purchases that feel satisfying because of how well-researched they are.

Well, on a recent such virtual shopping trip, I focused my attention on swimsuits. And boy, do I have some excellent finds to share with you here. Swimsuit season is almost here, and even if it means I’ll be sporting mine in my backyard, I’m still just as excited to add a few new styles to my wardrobe. … Read the rest