Trends

Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Whether you know her as a celebrity fitness trainer or a beloved talk-show host, there’s no denying that Amanda Kloots is an incredibly talented multi-hyphenate. She is the founder and creator of her global fitness brand AK! Fitness, where she teaches her signature method using jump ropes and dance choreography mixed with cross-training, all while maintaining her infectious smile. A renowned fitness method, AK! Fitness has garnered the attention of several notable celebrities such as Zendaya and Kate Walsh. Kloots also launched the apparel … Read the rest

And just like that, wedding season is upon us again. After what seems like ages, our inboxes are suddenly being flooded with wedding invites and I don’t know about you, but it definitely feels as though there are more weddings and wedding-related events this year than in previous years. As we’re all re-emerging into the world again, wedding guest attire is something we could all afford to brush up on right now. Let’s be honest, it’s never been simple to put together the perfect ensemble since there are so many factors to consider like the time of day, venue, dress code, and so many more details.

To shed light on one aspect—which colors to wear to a wedding—we’re deferring to the experts. Today, we’re tapping Micaela Erlanger, celebrity stylist, bridal fashion expert, and a regular Who What Wear contributing voice to let us in on the do’s and don’ts when … Read the rest

For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn’t heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.

After studying the tidal wave of purple makeup moments on IG, we’ve had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam. 

Not sold yet? Not to worry. We’ve pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or … Read the rest

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I’m not sure how to categorize except as “loincloth-esque.” Ruched or smocked, this body-baring swimsuit bottom style seems to be the bikini of summer for a certain subset of trendsetters. While I know it’s a very specific look (one I’m still trying to decide if I can actually pull off), there’s something weirdly intriguing about it.

Chalk it up to the ultra-high vintage-style rise or the fact that these suits redefine the idea of barely there tan lines, but I’m toying with the idea of trying one out. After careful consideration, I think the key is pairing your suit of choice with basics: denim cutoffs, a T-shirt, and basic sandals because in this suit, there’s no need for any other statement clothes.

Since I know it’s a bit of an … Read the rest